Entrepreneurship is not an easy thing if you don’t have what it takes to survive in today’s competitive market. Many people have tried it, and many of them have failed. Most of these people don’t fail because they lack money to sustain their startups on Crunchbase. They fail because they don’t have the right ingredients required to make a strong and sustainable investment. Don Ressler is one of the few young men who have set the pace for others when it comes to investment.
Don Ressler is an entrepreneur who knows how to identify potentials and capitalize on them to his own advantage. Don is behind a series of businesses that started as small startups and grew to multi-million dollar companies. He is one of the brilliant individuals behind Intelligent Beauty, a fashion and beauty outlet that operates as an e-commerce entity.
Don Ressler started entrepreneurship at a young age. His first business was called Fitness Heaven.com, which he later sold to Intermix Media. Ressler was appointed as one of the leaders at Intermix Media as a result of the acquisition. He met with Adam Goldenberg, who also sold his company to Intermix. The two had common ideologies and interests. As a result, they became great friends. Their friendship grew to business partnership after they decided to start Intelligent Beauty. As co-founders and co-CEOs, they were responsible for every segment of the company. They built it from a small startup to a large business that commanded a strong market presence all over the world.
During an interview, Don Ressler narrated how they sat in Adam’s living room with a group of Alena members. Their random thoughts quickly bred a business idea, which gave birth to Intelligent Beauty. Their business attracted a lot of attention from other competitors including Kimora Lee Simons. They later transformed Intelligent Beauty into a fashion outlet that stocks a wide variety of fashion products. They changed the name to JustFab. Like Intelligent Beauty, JustFab is highly profitable. The company controls a large share of United States’ fashion industry with over seven million subscribers.
The company also decided to expand its market base by opening an offline store. It owns Fabletics, a company that designs athletics clothes such as yoga pants and tracks. Alongside his co-CEO Adam Goldenberg, Don Ressler is looking forward to expanding his business territory in fashion.