Doe Deere is the creator and founder of Lime Crime a successful cosmetic brand and is undeniably known as the “Queen of Unicorns”. Deere had a humble start as a seventeen year old moving to NYC from Russia. She has lived in New York City between 1998 and 2012 and blossomed while there. Starting out young as a musician in a band in Brooklyn, Doe Deere has made a name for herself in the make up industry.
Doe Deere has always dreamed big with dreams of being a musician when she moved to the United Sates from Russia as a teen. As a musician, Doe Deere learned the ins and outs of marketing and the value of great supporters. She met her most important partner yet while in a band, her husband. Both being songwriters, they soon came to work very well together.
At thirteen years old when living Russia, she began selling temporary body art tattoos. She had the marketing and trend setter sense thaw would follow her through out life. She convinced her classmates to like the temporary tattoos and buy them from her as well. She was able to hone in on her natural borne entrepreneurial skills, to make her temporary tattoo business a success. Doe also has roots in music and fashion, and attended FIT in New York, where Deere Majored in fashion.
Lime Crime was born from a mix of Doe Deere understanding that a lot of people are unique and her love of bright colors. In 2008, Deere found it hard to find the bright colors that she craved, so she started making them herself, and others loved them as well. During this time, neutral colors were very popular, so she was surprised to see that so many others liked the same colors as her.
The Queen of Unicorns credits making it to the big times in the
beauty industry to hard work. She wants young woman to know that everyone is special and you should share that with the world. Doe Deere has a message to young woman that it is imperative to be in tune with who you are and to know who you are. She feels its important to be where you love to be and do what you love to do.
Doe Deere says that being different is okay, and unique skills and talents should be shared with the world.