Desiree Perez knows that there is a lot of competition in the music streaming industry. She also knows that it is impossible to get to the top of the music streaming industry if you don’t have anything that makes your company stand out. She has relayed this information to Jay-Z, CEO of Tidal, and he has made it his business to make Tidal different from the rest. In order to do this he has enlisted the help of his longtime friend Desiree Perez, and she has hit the ground running with a plethora of successful marketing methods that have given Tidal a huge leap on the competition. Jay-Z is being praised for bringing in someone that knows how to handle business.
When the top billion dollar companies like Sprint start looking at what your company is doing it is definitely time to celebrate success. This is what Desiree Perez has been able to do during her time spent grooming the customers at Tidal. She has been able to get herself in a place where she knows about the contracts and the type of vibe that Tidal wants to bring. Jay Z had a vision in mind for this company, but he did not have a concrete way to solidify this vision.
There have been a lot of eyes on what he is doing, and it is evident that all of the things that are coming forth have much to do with what Desiree Perez is constructing. It feels good for Jay-Z to have someone in place that actually knows about the art of negotiating contracts. This exact exactly what Desiree Perez has been called upon to do. She negotiates the contract, and she brings forth a level of hard edge executive style leadership that is needed to help Tidal grow.
Check billboard.com for more related news.