Fabletics is one of the popular new companies that sell women sportswear and accessories. They are giving Amazon a run for their money with their e-commerce business. Once you become a member of the company, you get to choose your own style. Fabletics was founded in July 2013; the owners are Adam Goldenberg, Don Ressler, and Kate Hudson. Kate Hudson is an American actress. She inspire women to live a healthy lifestyle. In four years Fabletics has opened 18 retail stores. Their members receive up to 50 percent discounts.
Fabletics membership is free; at the beginning of the month they receive an email that show the latest looks and they have 5 days to decide to shop or skip. Members then decide if they want to buy the product or not; if they buy or not they get a store credit.
Kate’s 5 tips for success on the athleisure (casual clothing for the gym and around town) brand
Identify marketing opportunities – They started a VIP membership and designed active wear for all sizes
Stay hands on – Know what is selling and what isn’t. Be creative
Rely on big data to make better decisions – As a member you have to first take a quick quiz. This helps Fabletics determine the price and what the customer wants.
Get inspired – Who ever your role model is.
Believe in yourself and take risks.
Fabletics have turned browsing into a positive. When customers go into Fabletics retail stores; they are already members or become members. When the customer go online the clothes that they tried on will be in their shopping cart. There store consist mostly of the online data, because of the quick quiz the customers have taken. Fabletics growth rate is 35% year over year. Because of their brand, price, and consumer awareness.
In order to be a member of Fabletics and get the most out of the retail store. You must complete the quick quiz. By doing this you will get clothing that are for you personally; it is like having your own personal tailor. Imagine have a store that caters to any size, style, and having good quality. I think Fabletics will be around for years!
The digital revolution sweeping across the globe has revolutionized the business world. An increasing number of clients are opting for online transactions including order placement and communication with business entities. When the products are as unique as those sold by Honey Birdette, geographical distance rarely pose a challenge for any business entity to break and expand into new markets. The Australian lingerie specialist is increasing its brand presence in the American market by opening a new website dedicated to e-commerce. The move comes on the backdrop of exponential growth in sales in the U.S market. Within 12 months, the company’s sales in the region grew by a staggering 374%. To further cement its presence in the U.S lingerie market, Honey Birdette aims at enhancing customer experience by improving deliveries and expanding its product range through the newly launched website. Plans for retail shops in the U.S are also underway.
The move is part of the company’s efforts to expand its operations overseas. By the 2018, the company plans to expand its current number of retail shops in the United Kingdom from three to 40. This will mark a rapid expansion considering Honey Birdette only unveiled its brand in the United Kingdom with a single retail shop. The company targets new areas such as Liverpool and Newcastle, among others. The new expansion initiatives will add to the 55 stores in Australia while new projects are also lined up for the rest of Europe.
Founded in 2006 by Eloise Monaghan, who also acts as the company’s creative director, Honey Birdette is a boutique that specializes in exquisite, sensual and luxurious bedroom accessories for ladies. They stock a wide range of products including lingerie, scented candles, potent perfumes, kickers and other assorted exquisite bedroom toys. They also manage several boutiques where their clients can step in for a blissfully time. Their products are aimed empowering and entertaining women.
Established in 2007 Avaaz encourages global activism through petitions, demonstrations and helping independent press in war-torn countries around the world. Focusing on issues such as climate change, animal and human rights, poverty, corruption and conflict, Avaaz is a civic organization based in the United States. Avaaz was co-founded by Res Publica and MoveOn.org and is currently being managed by president and executive director Ricken Patel.
The civic organization of Avaaz unites practical idealists around the world through supporting progressive causes. In 2011 Avaaz supported the no-fly zone over Libya resulting in military intervention being brought into the country. Avaaz supported protests efforts in Iran during the presidential election of 2009 by setting up internet proxy servers giving protesters the ability to upload videos to public websites. Since November 2016, Avaaz has actively campaigned for no-fly zones over Syria and especially Aleppo, a site of civil unrest.
According to The Guardian Avaaz does not receive donations from foundations or corporations. Although Avaaz doesn’t accept donations over $5,000, the civic organization has raised over $20 million. To promote global activism Avaaz manages teams of campaigners in 194 countries. Team campaign members communicate primarily by email where campaign suggestions are submitted by Avaaz members. If a campaign suggestion has an opportunity to be successful, the campaign idea is polled by 10,000 Avaaz members. Once the polled campaign suggestion generates adequate response, the campaign idea is emailed to all Avaaz members around the world. The Avaaz staff poll and test campaign ideas weekly to promote awareness and progressive change.
For further information on Avaaz follow them on Twitter.
Thor Halvorssen is someone who is turning out to be a force to reckon with when it comes to human rights. For one thing, anyone that is tyrannical and involved in the violation of human rights is going to experience bad news from the Human Rights Foundation. Thor is very intense and persuasive when it comes to the fight for human rights. He has a lot of people involved in making sure that the world is closer to a more humane world. The goal is to bring the dictatorship countries into a more free status for people that are living there.
Thor Halvorssen is not only someone who takes the time to speak on the issues of human rights violations in other countries, but he also takes the time to experience some of the work in the field. He has gone to different countries and has faced some opposition. He is also someone who talks to celebrities. He himself has gotten the help of Christian Bale of the Batman movies from Chris Nolan. Christian Bale himself believes that human rights is something that everyone should be able to experience. He is one of the people that are working towards uprooting the bad influences of the country and bringing forth a greater world for people who have never got to experience it and the generations to come.
Thor is also getting the help of plenty of other people who are interested in human rights. One of the reasons that he is so effective in his campaigns is that his family was involved in the fight for human rights. Therefore, he is only the latest in the generation of human rights activists. For one thing, the fight for human rights is a long fight. Therefore, it is important to have people who not only have the knowledge, but the passion for fighting.