The digital revolution sweeping across the globe has revolutionized the business world. An increasing number of clients are opting for online transactions including order placement and communication with business entities. When the products are as unique as those sold by Honey Birdette, geographical distance rarely pose a challenge for any business entity to break and expand into new markets. The Australian lingerie specialist is increasing its brand presence in the American market by opening a new website dedicated to e-commerce. The move comes on the backdrop of exponential growth in sales in the U.S market. Within 12 months, the company’s sales in the region grew by a staggering 374%. To further cement its presence in the U.S lingerie market, Honey Birdette aims at enhancing customer experience by improving deliveries and expanding its product range through the newly launched website. Plans for retail shops in the U.S are also underway.
The move is part of the company’s efforts to expand its operations overseas. By the 2018, the company plans to expand its current number of retail shops in the United Kingdom from three to 40. This will mark a rapid expansion considering Honey Birdette only unveiled its brand in the United Kingdom with a single retail shop. The company targets new areas such as Liverpool and Newcastle, among others. The new expansion initiatives will add to the 55 stores in Australia while new projects are also lined up for the rest of Europe.
Founded in 2006 by Eloise Monaghan, who also acts as the company’s creative director, Honey Birdette is a boutique that specializes in exquisite, sensual and luxurious bedroom accessories for ladies. They stock a wide range of products including lingerie, scented candles, potent perfumes, kickers and other assorted exquisite bedroom toys. They also manage several boutiques where their clients can step in for a blissfully time. Their products are aimed empowering and entertaining women.