Through expansion in 2014, Equities First Holdings entered a new market in Australia. The new office in Australia would be called Equities First Holdings Australia Pty. Ltd. (EFH AU). EFH AU has performed very well, and it created business growth that allowed them to open offices in Sydney, Perth, and Melbourne. Many people frequent these offices, because they want to take advantage of EFH AU’s product, an equity-loan. An equity-loan allows a loan’s principal to be use for any purpose, and it allows stocks to be used as collateral. Stocks will only be considered as collateral if it meets the valuation standards of EFH AU.
Equity-loans used by EFH AU helped the global corporation of EFH to become a global leader in security-based lending industry. An equity-loan normally has a better approval rate than traditional loans. EFH AU has many clients who have been rejected for bank loans, and they would attempt to get equity-loans. EFH AU will attempt to provide clients good loan terms. The business practices of EFH AU because they have shown to have integrity and works well to get good results for the clients. EFH AU will continue to grow as long as people believe in them.