How Jingdong is Changing China Through its Social and Sustainability Efforts

JD.com recently issued its Corporate Social Responsibility (CSR) report to showcase its commitment to matters of empowerment, durability, and innovation. Jingdong, China’s leading e-commerce company has been giving back to society and the environment since 2013. The company has taken upon itself to leave a significant mark in China in all activities it is involved with either business or social-wise.

JD.com sustainability targets

The first effort of the company towards sustainability was seen through the restructuring of its product packaging and delivery systems. Through projects like the Green Stream Initiative and Recycling Program, the company has reduced its waste and emissions by a considerable margin. Jingdong charity program has also been instrumental in ensuring that donations collected get to the intended group of people. Though the company’s technology, communities in remote locations can have gifts delivered to them promptly. Jingdong’s technology also fostered transparency and efficiency among stakeholders involved in organizing charity events.

Jingdong’s achievements

According to JD.com’s CEO, Richard Liu, the company is compelled to have a positive impact on society due to the sizeable economic presence and millions of people it serves. The company is obliged to share its innovation with the world through its customers, partners, and employees. Among the key things the company has done in the last couple of years include;

  • Collection of donations through the company’s Giving Platform
  • Replacement of traditional fuel vehicles to ones that use new energy
  • Saving 250 million of packaging tape that could have ended as waste
  • Collection of items in the form of clothing and toys to be recycled and reused
  • Supporting underserved communities in China through the purchase of their products

JD.com has also partnered with the United Nation to participate in the achievement of the Sustainable Development Goals. The company has taken upon itself to contribute to causes that support the use of clean energy, poverty alleviation, and responsible consumption. Jingdong urges other organizations to add to this sustainability agenda for the good of society. This business enterprise has vowed to launch other programs to support activities in the category of education, social innovation, and disaster relief. JD.com’s commitment to the people of China remains undeterred.

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