Doe Deere is proof that the entrepreneurial spirit starts young and is the life force in many new immigrants that come to America. The Russian born young woman arrived in New York City, about twenty years ago. She was only 17, but had big dreams of attending the Fashion Institute of Technology and becoming a fashion designer, while her mother wished to pursue an accounting career, and her sister wanted to attend college. However, they had to place their dreams on hold because of a streak of bad luck that was aiming to kill their entrepreneurial spirit.
Shocking New Reality
After arriving in the crowded and very noisy city a shocking reality settled in for them. They were ill prepared for life in the big city and living in an expensive little apartment. Doe Deere’s mother soon ran out of money and they were forced to move to a homeless shelter and take low paying jobs to survive. Times were tough, but they managed to keep their heads above water. Soon, a lawyer that worked for an organization that helped immigrant women, new to the country made contact with them. She made sure that Doe Deere enrolled in the Fashion Institute Of Technology, her sister attended college, and helped Deere’s mother find an accounting position with a New York firm. Things were starting to look up for the three women and Deere still held on to her entrepreneurial spirit.
Soon, Deere and her family had enough money to move into their own apartment in a rough section of New York City. It wasn’t the best place to start their American life, but they didn’t complain. At least, they were together and had their own home with a kitchen, bathroom, and bedrooms. Doe Deere believes that the tough beginnings made her more resilient and determined to succeed in her career.
Success On The Horizon
A few years later, Deere started achieving success and founded the Lime Crime Cosmetic Company in 2008. Today, she is a major success and a role model for the numerous women and immigrants that have dreams of achieving great success in America on their own terms.
If you are looking for a place to successfully purchase secondhand luxury goods, then look no further than the up-and-coming fashion consignment store, The RealReal. There is an article, entitled “The RealReal-The Fashion Site That Sells Secondhand Gucci and Louis Vuitton-Wants to Raise a New $100 Million Investment”, that is been featured on Recode.com discussing the new consignment giant. While this new interest in funding is somewhat surprising, it is also expected based on the substantial growth that The RealReal has experienced since it was founded almost 7 years ago. The company has done quite well simply assisting customers with selling their unwanted luxury items, to the tune of more than hundred and $170 million.
The substantial amount of success that The RealReal has received is largely based on how much effort they put into securing, authenticating, and selling their goods. Customers are given the option of shopping in a real-time environment, and goods are added or removed quickly. At this time, there is even a brick-and-mortar location where potential clients can touch the goods to get a better feel for them. The best part about this process is that individuals are able to recoup some of the money they have spent on these luxury items. This is created a better partnership with luxury brands and The RealReal has started selling more than just Gucci or Louis Vuitton. Chanel has also become a major brand within The RealReal’s fashion circle.
The best thing about The RealReal is that it gives people a chance to own a luxury item without having to pay the luxury price. It helps connect people with the fashion industry and makes items that they may have seen on celebrities or models more attainable. While there may be some degree of wear on the products, The RealReal boasts a reputation for impeccable quality. They have set themselves apart from other secondhand retailers by ensuring that their items are properly authenticated with a well-trained staff. It seems that even though these items felt as though they were out of reach for the common person, The RealReal is doing everything in its power to ensure that everyone can enjoy a little bit of luxury.