Honey Birdette: A Trailblazer in Australian Boutique Industry

The digital revolution sweeping across the globe has revolutionized the business world. An increasing number of clients are opting for online transactions including order placement and communication with business entities. When the products are as unique as those sold by Honey Birdette, geographical distance rarely pose a challenge for any business entity to break and expand into new markets. The Australian lingerie specialist is increasing its brand presence in the American market by opening a new website dedicated to e-commerce. The move comes on the backdrop of exponential growth in sales in the U.S market. Within 12 months, the company’s sales in the region grew by a staggering 374%. To further cement its presence in the U.S lingerie market, Honey Birdette aims at enhancing customer experience by improving deliveries and expanding its product range through the newly launched website. Plans for retail shops in the U.S are also underway.

 

The move is part of the company’s efforts to expand its operations overseas. By the 2018, the company plans to expand its current number of retail shops in the United Kingdom from three to 40. This will mark a rapid expansion considering Honey Birdette only unveiled its brand in the United Kingdom with a single retail shop. The company targets new areas such as Liverpool and Newcastle, among others. The new expansion initiatives will add to the 55 stores in Australia while new projects are also lined up for the rest of Europe.

 

Company Profile

 

Founded in 2006 by Eloise Monaghan, who also acts as the company’s creative director, Honey Birdette is a boutique that specializes in exquisite, sensual and luxurious bedroom accessories for ladies. They stock a wide range of products including lingerie, scented candles, potent perfumes, kickers and other assorted exquisite bedroom toys. They also manage several boutiques where their clients can step in for a blissfully time. Their products are aimed empowering and entertaining women.

Avaaz: A Civic Organization Promoting Progressive Change

Established in 2007 Avaaz encourages global activism through petitions, demonstrations and helping independent press in war-torn countries around the world.  Focusing on issues such as climate change, animal and human rights, poverty, corruption and conflict, Avaaz is a civic organization based in the United States.  Avaaz was co-founded by Res Publica and MoveOn.org and is currently being managed by president and executive director Ricken Patel.

The civic organization of Avaaz unites practical idealists around the world through supporting progressive causes.  In 2011 Avaaz supported the no-fly zone over Libya resulting in military intervention being brought into the country.  Avaaz supported protests efforts in Iran during the presidential election of 2009 by setting up internet proxy servers giving protesters the ability to upload videos to public websites.  Since November 2016, Avaaz has actively campaigned for no-fly zones over Syria and especially Aleppo, a site of civil unrest.

According to The Guardian Avaaz does not receive donations from foundations or corporations.  Although Avaaz doesn’t accept donations over $5,000, the civic organization has raised over $20 million.  To promote global activism Avaaz manages teams of campaigners in 194 countries.  Team campaign members communicate primarily by email where campaign suggestions are submitted by Avaaz members.  If a campaign suggestion has an opportunity to be successful, the campaign idea is polled by 10,000 Avaaz members.  Once the polled campaign suggestion generates adequate response, the campaign idea is emailed to all Avaaz members around the world.  The Avaaz staff poll and test campaign ideas weekly to promote awareness and progressive change.

For further information on Avaaz follow them on Twitter.