As a leading company in the rapidly evolving financial tech sector, GreenSky has made a name for itself over the past decade. Founded in 2006, the company has become a leader in providing banks and merchants with the technology needed to make consumer loans related to home improvements, healthcare, and other areas. To date, the company has seen more than $5 billion lent through its credit program.
With its CEO David Zalik winning the National Entrepreneur of the Year Award in 2016 for his innovative financial services programs, GreenSky has found itself gaining more and more recognition for its innovative technology and marketing strategies. According to Wikipedia, while the company may not be as well-known as similar companies such as Lending Club or Social Finance, it has nevertheless formed more and more partnerships with banks that use its technology to make loans to customers. To date, the company has partnerships established with 14 banks, and expects that number to grow exponentially over the next several years.
As GreenSky continues to find success, expansion is happening at a rapid pace. Founded in Atlanta, it has fostered numerous expansions over the past several years, including a multi-million dollar one in Atlanta that led to the creation of more than 350 jobs. In yet another expansion, the company also established a call center in Kentucky, adding even more jobs. As of now, the company employs over 1,000 workers, and is hoping to double that number within 10 years.
Technology First, Now, and Always
While many people mistakenly believe GreenSky is a bank unto itself, that is not the case at all. As CEO David Zalik has explained on numerous occasions, GreenSky is first and foremost a technology company, and has no plans to become a bank or compete with lenders. With a current capital value of nearly $4 billion, the Wall Street Journal has rated the company as one of the most valuable financial technology companies in the world. With this kind of success, the sky is the limit for GreenSky.